after all the cozyness of Xmas, the month January feels somewhat cold. However, you can’t deny that it also
incorporates the sparkling excitement of something new, the hope for a fantastic year ahead and the unfiltered motivation for resolutions.
On the advertising side it feels a bit like taking a deep breath before coming up with new breath-taking ideas.
But at least I found a few examples to enjoy:
The year 2018 will definitely be a new beginning for the women in Saudi Arabia: as of June 2018 they will be allowed to drive. Nissan took advantage of the new law and made a very good move with #shedrives, very encouraging and emotional, a great example. To include the support of the most important men around the women is a super insight! I have to admit that I would have never assessed the brand Nissan to do something like that. I would have probably more expected brands like Mercedes or Audi to do so. And that is exactly where I see a problem as the role of the brand is just subtle here. My guess is that most of the viewers would not remember the correct brand afterwards. Anyhow, for the women sitting the first time at the driving wheel it will be a very memorable experience, hopefully they will buy a small Nissan, too..
Don’t laugh at me, but the next example is still a Xmas example but somewhat fitting the topic above. Maybe you
remember the animated Audi story from Spain last year? This one is a new one, again beautifully executed and engaging enough to stay with it for 5 minutes. A nice contribution to gender clichés.
I still like it!
Somewhat driving safety is still (!) a great source for creativity. We have seen great and witty examples already, so surprisingly there are still new twists to the topic. This example is from the Western Cape Government's Safely Home Initiative in Capetown. I like the insight and the black humour.
(As a side remark: The first video of them is worth a watch, too:)
Of course, you can do as many safety videos you want and appal the viewers to have them change their behaviour. The more active way is to develop a tool to not allow using the internet while driving. Am not sure if it also blocks the camera and messaging tools like WhatsApp, but anyway, a great start!
The excitement for the Superbowl in the US already starts in January. The brand Skittle decided that this year they are NOT going to air a TVC during the game. This is not holding them off using the theme of the Superbowl as a starting point for their scurrile but congenial advertising. The following spot just as a teaser, it will be revealed next month who that Skittle fan is who is the only one to watch the commercial exclusively.. One thing is for sure, they generated great attention already and am convinced it will pay off for the brand although they will not be part of the big game. Great idea!
CU next month! Have a great weekend – and should you require support for the development of your campaigns, am here! 😊
All the best,