ho ho ho, it is nearly Xmas already! Where did the time go? As always, the last edition of the year is fully dedicated to Xmas. If you are not getting into the Xmas mood then, I can’t help it but am sure you can’t escape from it, just give it a try:
I start with a classic, the yearly John Lewis Ad. Executed in a magic way with a sweet story and great music - for sure it is a nice ad, no doubt about it. However, from my pov it did not reach the bar from the previous years. And a budget of 7 million British pounds is just beyond my imagination. Really? Somehow it contradicts the thought of Xmas - or am I the only one thinking that?
Very cinematic is also the next example. Maybe you also remember the stunning and super-successful “Heimkommen” ad of Edeka two years ago? So, their bar was definitely very high. They did not overleap it this year but delivered great entertainment anyway. You can argue about the story if the tension in the beginning is too negative or if the story in itself is too cheesy. I didn’t care, I was really blown away by the quality of the production and would therefore rate it as one of the better Xmas ads of this year.
The next example I liked because it is NOT so emotional but just funny. It made me giggle and the Xmas mood for sure comes across, too! I also like that it is not the standard typical advertising for an airline. I would have skipped the super of the brand in the beginning. It does not harm but the surprise effect lasts longer – and the content is engaging enough to keep the viewers till the end.
You not really link Mc Donald’s and Xmas together, do you? I would also say that there are probably better fits. Anyhow, no matter if the brand is not the first thought when you think of Xmas, their Xmas story is a cute little story with a twinkle in the eye and comes across very warm and congenial – and therefore perfectly fits Xmas. In-between the lines you also get that McDonalds offers a healthy snack for children, Marketing pro’s! 😉
It comes as little surprise that there are also Xmas spots for social causes. There is probably no other time in the year where the people are more open to do something good. The next example is a good reminder that there is not always happiness during the Xmas days. Executed in a very calm way, the message is not only very clear but thought-provoking, too. Touching.
I always like it when students just develop a TVC for a brand – where there was no briefing, no client and no revision rounds. There were some stunning examples in the past and from all the official Xmas spots this year I really like this one as it so charmingly shows a peaceful Xmas. Well done!
That was it for this year!
Of course, there are many other Xmas TVCs out there, too. If you want more, just browse for Audi, Apple, M&M’s just to name a few.
I have to say that I find this year’s Xmas selection very nice but could not find an absolute breath-taker like some of last year’s top Xmas spots. It only proves that although Xmas is a recurring topic, it is not easy to meet the point between touching and cheesy, convincing and nonsense.
Thank you for the great projects together. Hope we will work on exciting ones’ next year, too!Have a fabulous Xmas!
All the best for 2018. May it be a year full of joy and happiness.