time for a new edition of “20 Minutes of Creativity” – hah, longer today as I skipped last month’s edition. Take a break for some inspiration, it is worth it, promise.
The first example is a very strong one because it addresses a topic we probably all have seen/read or maybe even witnessed or experienced at least once. It is very engaging and encourages you to #bestrong. I was really overwhelmed by it and my guess would be that your reaction will be similar.
Although the next idea has nothing to do with advertising, I want to share it to encourage you to never be satisfied with the obvious idea. The example proves that a different technology can have a huge impact – and different technology does not mean overly expensive. Really clever and I think a brilliant solution:
It is about technology in the next example, too. Very innovative thinking of the Gatorade team, am always wondering how you can get to such ideas..? I think it is even more impressive to watch the making of, as the “normal” watcher of the ad will probably just assume it has been animated. For us in the advertising industry a technology to keep in mind. Stunning pictures. Well done.
Stunning technology has been also used in the next example, My former colleagues of Coca-Cola launched the first 3D robotic billboard on Times Square ever. They worked four years on the technology and the results are breath-taking. The installation received two Guinness World Records, btw. It gives a little sneak into the future possibilities of advertising. Exciting times ahead of us!
The contrary is the next example. It will show you, eehm – nothing! It is from Unilever announcing their new deodorant “Invisible World” – and nomen est omen.. Too obvious, but it made me curious to find out more. Mission fulfilled, I guess..
Just silly is the next example – but made me giggle. Although exaggerated in the advertising spot, the science behind it is real. Fun idea, very engaging, too – and will, for sure, generate word-of-mouth. Are you a Marmite lover or hater? Just find it out:
Exaggerated is also the next example – or maybe not? There is whole series of short clips for
#devicefreedinner, I think spot on – and the exaggeration is the perfect creative device here:
Exaggeration also works here to prove the benefit of the new Tiguan Allspace. A stunt executed in the Netherlands will make you look twice and probably not forget the car:
Social Media gives you so many opportunities to interact with consumers and to get them engaged. To
give you one example, just go to Facebook and try it out to type your name into the gif search in the “comment” section. So funny – I could do it again and again as different names give you a
different choice of gifs. Just think of your brand and how you could adjust this feature to your brand message.. Love it!
I end with a classical TVC. Maybe you remember the super successful TVC of Edeka’s “Heimkommen”? This spot of Saturn, a German Electronic Devices chain, plays in a similar league. Their advertising used to be loud and flashy, this now is the absolute contrary. In a very emotional way it shows that technology can change your life to the positive and you, too, are able to use it. For me Saturn gained a lot of sympathy points and I find that TVC far more convincing than all of the others before:
Hope you now feel inspired!
If you want to try out something new, get in touch with me
under firstname.lastname@example.org . Am very happy to consult you and bring your exciting projects to life.
All the best,