if not the weather out there can cheer us up, then maybe a new edition of my „10 Minutes of Creativity” ?
Quite impressive is the first example. You might think that P&G has too much of this typical advertising, showing the product benefit with a smart demo in a boring way. That is not true at all, P&G for me had stellar examples of fantastic advertising in the past. Great and very true insights, often hitting a very relevant nerve of present times. After the #likeagirl campaign this example is another strong move of P&G. This time with no relation to a specific product but just to the company with a clear and meaningful statement. Very strong and with the power of the company behind it, a super contribution to the recent happenings in the US. Great!
The next example is a great example of storytelling shown by McDonald’s. Played on Social Media, am sure it is very engaging for the target group, executed in a fun and entertaining way and silly enough to be relevant. No doubt the awareness for the new delivery service Mc Delivery via Foodora will increase as it is well integrated - I guess that was part of the objective. Not to forget about their brand ambassador Jerôme Boateng. Please more of that!
Independent of the recent Diesel gate I want to share an example of VW for their new Arteon car. A very brave idea of the agency as it is from a client’s pov definitely a risk to execute it in that way. I think a successful experiment: I find it a very beautiful and unusual way to stage a car. Very engaging, too! I was hooked up and stunned by the results of the photographer. “You don’t need eyes to see the beauty” – do you?
The next example you probably only understand when you are German. It is for the travel portal www.fluege.de – and very memorable with regards to the spelling of the URL. In this case important as a competitor secured the URL www.flüge.de. Very simple idea, great execution - left me with a giggle. Objective of generating awareness definitely fulfilled.
I mentioned it already in one of my last editions of the “10 Mins” – somehow driving safety is a complete field on
its own with regards to advertising, no matter if car manufacturers or official societies are the sender. The following is from Toyota and is high-lightening an app for the new drivers to ensure
they are not distracted by incoming messages on their phone nor by driving too fast, both the main reasons for accidents within the group of novice drivers.
Am not sure if the insight is entirely true, anyway, I think in the exaggeration the objective is nicely displayed and the app certainly is a safety-ensuring gimmick.
I wish you a nice weekend, hope the sun is coming out!
Should you need support in the development of your campaigns, I am here, ready to kick-off a new project with you..
All the best,