a new edition of my “10 Minutes of Creativity” is ready to be explored. Enjoy!
I start with a funny example of Social Media Content for a radio channel in Germany, Antenne Niedersachsen. Very entertaining and such a true insight – am sure you could spot yourself in it. I love it as the idea is so simple and convincing. Have to laugh every time I watch it.
A perfect match is the next example, too. NGO’s often advertise in a very extreme way, playing with feelings like shock, fear, pity or sadness. The Ol Pejeta Conservancy found a pretty smart and fun way to generate awareness for their cause. A funny, very congenial and not at all patronizing activation with well-deserved results. Am sure, you agree!
For Father’s Day, Gilette developed a nice “application”. P&G showed already in the past quite some touching examples (i.e. “Thank you, Mom”) – and I must admit this one is pretty involving, too. The product feature is nicely integrated and does not come across too advertisish, from my pov really an important aspect as it would be less convincing. Well done.
I am sharing the next Social Media campaign just because it is funny. You immediately empathize with the two lads – it is entertaining, a good laugh and clearly memorable. There is a whole series, fun to watch! Could have been for Ikea though, too – with a different twist. Anyhow, am sure everyone of us can relate to that frustration they feel and to the craving for a little cheer-up.
It is obvious that I, aka Nutella-Junkie, need to share the next example. Not super innovative as done by Coke in the US before (although on a smaller scale, 2 million bottles “only”) – anyway, beautiful outcome, very impactful at shelf and clearly a want-to-have-one gadget, so no wonder that 7 million of Nutella glasses where sold out within a month in Italy. Unique like the product: Because there is only one Nutella. I like!
Don’t know if you realized it but last week was the day of the kiss. A day, right in the court of Labello who used that opportunity for a nice experiment. It is not that we haven’t seen similar experiments already (i.e. Carlsberg) but anyhow, the consumer out there did probably not and therefore it is absolutely okay to adapt it your way. Sweet.
Just in time for the holiday season a sweet little piece of Online video of JetBlue vacations. Also not new to use children to make it engaging and funny, this somehow always works, doesn’t it? No matter if distinctive or not, it brings the benefit across in an entertaining way and probably makes curious to check it out. Mission completed, I would say!
I wish you all fantastic summer holidays. Hope there is sun, fun and time for
Just in case you need someone to bring things forward while you are on vacation: you can book me any time: firstname.lastname@example.org