maybe you have a little bit time left during the Easter holidays – if so – here they are, the
new edition of my “10 Minutes of Creativity”. Enjoy!
(If you have very limited time, just watch the last example – it will leave you with a smile, I promise.)
The first example is very intriguing and leaves you with quite an aftertaste, in a very good
way… The campaign is for Amnesty International and contains of three strong print motifs which work exactly the same as you will see in the moving images. A very clever idea – and so simple! It nails it just with the picture. Even without the call-to-action you would
have immediately understood the message. Very strong. Chapeau!
Compared to that example the next one refers to #firstworldproblems. But probably every example after the Amnesty one feels a bit awkward. Anyway – I like it. It is from Ikea France and a great activation with regards to product experience. The insight that you might not sleep well because of your mattress is addressed in the best-possible way, am sure it generated very satisfied and convinced consumers – and quite some PR, too, for sure!
The next example is also a more serious one. What I love about it is the simplicity and that it did not request a lot of money. Probably it was just the time creating it which was on the pay-roll. It was only a trial project but so effective that it will be continued. Very cool and a fantastic use of Social Media. I must admit that it is mostly the simplicity of an idea which convinces me the most. Just spot-on.
The idea now just proves how impactful good storytelling can be. It is for Tourisme Québec and instead of showing nice pictures of their beautiful landmarks, they embedded it
cleverly in an engaging story. Executed in a modern and emotional way. The beautiful spots were shown anyway but far more exciting than the general advertising of tourism boards around the world. I got hooked up and so wished that it would have been me experiencing such a journey. My next holiday is not booked yet, so Québec seems to be worth a
travel! Nice idea, well done.
By reviewing the next example I had a big fat smile on my face. The simplicity
of the idea makes it a winner hands down. Great storytelling which nicely
conveys the benefit, well-rounded with the music. The execution is brilliant,
it just feels so natural. Very entertaining, from my point-of-view a
must-watch! I love it.
I leave you with that smile! Am sure, we can all fly, too…
If you still need a bit starting aid for your ideas to fly – I am here to support you: firstname.lastname@example.org. 😊
Have a happy Easter,