spring finally arrived also here in Berlin – and as the weekend is also ahead of us, I want to take the opportunity to abduct you
for 10 minutes from your busy world into the existing world of advertising.
I start with something which you might have seen or heard of already – but it is such a good idea that it does not harm to encounter it twice. It was talk of the world within a very short time, got a lot of attention and the activation was heavily shared on Social Media. Timing (just a day before women’s day) and placement were perfect. Brilliant idea, chapeau!
The next example is also a very simple and small idea but with a potential big impact. It is a distinctive way to raise awareness for the actual number of girls who don’t have the opportunity to go to school – even when there is a long way of counting. In my humble opinion, they could have made better use of a challenging call-to-action via Facebook. The idea is strong and via Facebook they have the perfect possibility to reach a broad target group who would be willing to participate. Just remember the Ice bucket challenge, am sure it could work in a similar way. It is not only important to have a good idea, it is even more important to activate it in the right way to be seen – and that does not mean you would need huge media budgets.. Anyway, the idea is good!
The next example is from Vodafone in India. The insight is not new but obviously we need a reminder to look up from our phones, isn’t that sad? The activation by Vodafone is nice. A simple and thoughtful idea, inexpensive to install but very rich in return.. I like!
#LookUp is also the summary for the next example but in a complete different sense. It is a spot for the new Mercedes Cabrio and I
have chosen it because it is beautifully executed (spring mood!) and clearly triggers your senses of imagination. Am sure it generates awareness as it comes across very unseen and distinctive.
The only thing I would change is the voice of the kid. Target group are adults – and it is their imagination and the CTA to #LookUp at the beauty of our surroundings is targeted to the drivers. I
would have perceived an adult voice, no matter if male or female, as much stronger. Maybe you agree, find it out for yourself.
As an Advertiser, I am totally in love with the next example. How smart, how funny! Probably more for us Advertisers – as the idea was given by Don Draper, the main character of the series “Mad Men”. Anyway – the ads are great, too: simplistic and to the point. A very cool and brave move by Heinz Ketchup. Generated, of course, big buzz on the Social Media channels, too. Well done.
Enjoy your weekend! If you need support or consultation for the development of your campaigns, I am very happy to help. Just contact me under firstname.lastname@example.org .
Best regards from Berlin.