welcome back to a new edition of my „10 Minutes of Creativity“ .
Hope 2017 will become a successful year for all of us.
I don’t know what your new year’s resolution was – but this example might add to it? Just a small idea but witty and surprising. The insight and media placement is good although no rocket science – anyway: I did not see it before, did you? Well executed, I like it.
A good resolution would also be to stop gender stereotyping. Audi in Spain did a very nice statement on that. Although the Online film is quite long and the story quite predictable, I enjoyed the perfect animations and liked it anyway. I also think the topic still matters – probably more than ever- and I am happy that brands like Audi use the opportunity to support it and do something for a change. Clearly scores full marks on sympathy points.
Far more serious is the next example. Were you also thinking of Aleppo when you heard the fireworks of New Years Eve? Sounds strange but I did -maybe because in Berlin the usage of those loud fire-bombs seems to be big fun for some people – for me certainly not! So, not surprising that also Amnesty International used the opportunity to take the sounds of New Years Eve as an insight to remind of Aleppo. Talking of New Years resolutions – a donation would not hurt, would it?
The next example is a beautiful epic work for Adidas.. It is not from Adidas though - but a work from a film student from the film academy Baden Württemberg in Germany. Funnily the student offered this film twice to Adidas, first a pre-production and secondly at post-production stage but both times Adidas was not interested to be the official sender of the film. A huge mistake which they obviously realized by now. The film reached already over 11 million views and was heavily shared on Social Media. I can only encourage you to work closer with students – can be very worthwhile!
That was it for today! Have a great weekend.
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All the best,