welcome to a new edition of my “10 Minutes of Creativity” – it will bring you into the perfect X-mas mood, it is about time!
But before I am jumping into the magic world of X-mas I need to draw your attention to a piece of creative which is so NOT x-massy but so brilliant that it is a must-see no matter the
I am thrilled, it is for me the best creative of the year. The insight is outstanding and the wow-effect guaranteed. Totally unexpected, simply genius. Definitely a piece of creative I would have loved to be involved in. Congratulations to the team of BBDO in NY. Brill!
A few years ago, special Xmas advertising was not so popular. Only a few brands did it in big style and mainly English or American brands.
A leading example are the Xmas ads of John Lewis. Every year already eagerly awaited (nearly 22 mio hits already!), they mostly do not disappoint and leave you with this touching “Aaah” feeling – so again this year. Quite a challenge to top it every year! This year’s spot is beautiful. And funny at the same time. Great postproduction, too.
But also other brands started to think big. Last year’s “Heimkommen” spot by Edeka had probably inspired a lot of other brands.
Amazing that now discounters jump on the festive train, too. Who would have thought? But only consequent considering their joint attempts to be perceived as brands.
A very sweet example is done by Aldi Ireland: Funny, festive and memorable due to its main character.
Without mentioning, it smartly places itself as a valid supplier for your Xmas goodies. Nice.
In comparison Lidl in Ireland had chosen a far more traditional way. Reminded me a lot of the “Heimkommen” spot but in a different twist, of course. Done nicely, although not really surprising but it surely transports warm Xmas feelings and therefore succeeded in its mission. Nothing to moan about!
Is X-mas also not for being with your beloved ones? Often travelling is involved, too. So it is not surprising that also Heathrow Airport did a X-mas campaign for the very first time ever. “Coming home, the best gift of all”: Characters, music, message – all greatly fitting and spot on. Classy! Btw fantastic animations, too. Very very sweet. Love it.
Different but not less charming is the next example for Allegro, the leading internet marketplace in Poland. Would have been a great example for a language school or app, too.. Heart-warming with an unexpected ending, great storytelling.
And last but not least something silly but smart. I had to laugh!
Feel sparkled now? I hope so.
Time to say good-bye: That was it for this year!
Many thanks for great projects together, it was a pleasure. Am looking forward to working with you hopefully soon again.
Have a magic Xmas – and great holidays. For 2017
I wish you the very best, may it be a bubbly, joyful one!