Halloween is over, Xmas approaching in big steps, a time of the year which is
highly frequented by advertising in all forms..
No worries, for this newsletter I will save you from Xmas yet, am sure you will
be probably far more appreciative for it next month.
Given the recent happenings of the US election Xmas could not be farer away in my mind anyway. I think this first example is a fitting one to show what really matters during the election battle. You decide, if it really does!? From my pov an interesting idea, however could have been stronger in the execution as not very convincing if you ask me. But worth watching it anyway as it proves that creative thinking is even not limited by the US election topic..
Also in the context of the election the next example made great use of Outdoor.
In Denmark alone 8,714 Americans were able to vote in the American election and the Danish Socialist People's Party had their eyes literally rolling at one of
the candidates. Didn’t help though – but am sure that this definitely has other
The next example also couldn’t be further away from any nice Xmas thoughts. Again, a strong example of content for a social cause. It is already older, however it just did not cross my path yet, maybe because I am not target group? I have the impression that creativity knows no limit when creating content for a social cause. May it because the benefit is often very clear and single-minded or because the clients often don’t have much money to support it and are therefore thankful for every little idea. I don’t know but this example is definitely striking and cruel at the same time:
Very convincing is also the next idea from Ikea in Norway. It is a fundraising
idea, delivering an Important message. Very well executed and the insight is
brilliant. For sure giving a thought-provoking impulse as hitting you in a
moment which could probably not be more prosperous in comparison to the
situation Syrians currently face.
Although it is not really a Halloween spot the next example was counted amongst those and as one of the most liked. Maybe you remember the Johnnie Walker “Dear Brother” work from two students last year which I also shared within my “10 Minutes”. This work for Volvo is their next big coup. Daniel & Dorian just finished their studies in Germany, a director duo to definitely keep an eye on!
The idea reminded me a bit of the very successful “10 dumb ways to die”
campaign for the Australian Metro, but this only as a side comment. Generally,
there is nothing to moan on - but judge yourself:
I try to avoid to just share simple spots but to focus more on the campaign approach and the content which is produced underneath. However, I make an exception for the next example as I was very touched by it. As November is the month of Movember I think it is worth reminding of the Movember Foundation to support Men’s Health. Tissues please!
This is it for today.
When you are preparing your brands for Xmas and the year ahead and want to do a pitch or need a good briefing or need help in developing your new campaign: just contact me under email@example.com. I am very happy to support you!