another edition of my „10 Minutes of Creativity” is ready for you to be explored.
We Marketers all know what impact good storytelling can have on your campaign. It starts with the insight which is often the most difficult task to crack. It can occur that the insight is very clear but not very distinctive due to the matter of fact. Good storytelling can then influence massively how engaging your campaign is going to be.
The next example is such an example:
I don’t know how many different ads I have seen already for not using your mobile in the car to ensure safety on the streets. No matter which brand or organisation is behind the campaign:
The insight often refers to your beloved ones in a very similar way. The following is a successor of the strong AT&T “Don’t text and drive” campaign. Maybe you remember it as I did share it here, too?
This recent example feels a bit movie like and at least I was totally drawn into it. So engaging.
The family dad generally acts like a role model, you see danger coming but all situations are handled correctly by him - well, nearly all.. I wish more people would watch it and act upon.
Am definitely hooked!
Talking of storytelling: What possibilities good stories bear, shows the next example:
A cooperation of Audi & Airbnb? What sounds like a strange match turns out to be an absolute win:win for both brands. Very clever, I like I like! Of course, this is combined with a raffle where you could win a test drive with the Audi in this spectacular hide-away from Airbnb. Too cool!
I dedicated my last edition of the “10 Minutes” to the Olympics – now I want
to at least share one spot from Adidas released during the Paralympics.
What I especially like is that they treat the topic of disability with such honesty, addressing the odd thoughts the viewers might have. There is nothing to glorify but to honour how much strength and will it takes to compete against these odds.
It shows a perspective which often will not be highlighted as it requires courage to address it. Very striking!
How cheeky Volvo has been in Brazil shows the next example. As simple as the
idea is, it also takes some guts to outpace the competitors in such a way. But
with the eye on the consumer I have to admit, it couldn’t be more convincing… Brave!
I will end today’s edition with just a good laugh – there is nothing exiting or
spectacular or super distinctive about the next ad. Just nicely executed and
perfectly serves what advertising often is for the consumers: good
entertainment. And probably we all agree: sadly, this is sometimes more than
you will get of most of the content out there in advertising land…
Do have some good laughs over the weekend!
In case you are interested in getting support for your campaigns:
Am very happy to work with you, too, on your Marketing plans and
communications development. Just finished some exciting projects which I am
happy to present to you – please feel free to contact me any time at firstname.lastname@example.org or
+49 163 606 9118.
Have a happy weekend,