ready for the latest edition of creativity around the world? Hope so!
Take a little break and a cool drink – and enjoy…
I start with a striking example of UNICEF, their current #fightunfair campaign. It is cruel, unbelievable but obviously true. A very provocative insight, proven right in that experiment. Tough also for that little girl to experience it in that way. Uff. Am speechless.
In the past, I shared already a few examples of those warning videos à la “Don’t text and drive”, and although not new, a lot of them are a good watch, provoking, sometimes even funny but often also very cruel. The best are those where you feel afterwards like being banged on the head – when simple messages could not become more obvious. This one has a bit from everything but is not less convincing. Super simple insight, easy conclusion: Just wear a life jacket when sailing – or do you want to end up as fish food?
Enough of the serious stuff – now a complete change of topics!
Advertising for wet toilet paper? Hmm, doesn’t sound exciting, does it? It probably still isn’t – but this spot from Brazil for the brand Neve solved it in a very clever way by just using visual language. No awkward voice-over to
explain the benefits, no supers, nothing. By visuals only, of course not toilet related ones, the benefit becomes super clear– genius. It went viral and got by now impressive 3,5 million views already, from my pov a huge success.
The next example is a packaging idea – although so simple you wonder why no one tried it before? Great fit to the brand Orangina! Just won silver at Cannes.
After X-mas is before X-mas, isn’t it? Apologies, somehow I saw the idea just now – and although I am not feeling x-massy at all, I think it is worth sharing in the middle of summer! Orange is the enabler here – not sure how much this idea really did for them – but at least it is a very kind, sympathic move which will certainly bounce back on the image of Orange. I also like the thought behind it as well as the insight of considering the senders of the presents.
What a sweet idea! Refreshingly simple and so much fun. Google Street View is obviously not everywhere, some of the far out locations are not in focus. One inhabitant of the Faröer Islands now claimed that if Google does not come to them, they will come to Google by inventing “SheepView 360”.. The tourist board “Visit Faröer Island” is supporting the idea – and the following is just the teaser for the idea.. Lovely!
To give you that sheepy holiday feeling and some relaxation already: There is much more to watch on
It is fun, just check it out!
I wish you all a great holiday.