happy to share again a selection of last month's exciting content with you. Although it feels that the summer is just over – be prepared that you can’t escape Xmas anymore. Just a warning... ;-)
Talking of Xmas I can’t deny my Coke history. I need to share the following example – although it has nothing to do with Xmas! Just because it is bloody cute and very much on brand. The consumers who had the chance to have this brand experience will most likely never forget it. Ideally it is going to make them drink Coke all life long... It also proves that nowadays there are no technical limitations – you just need to be brave enough to try it.. Keep that in mind for your brands, too!
Being brave is a good buzzword. Not sure but maybe you have seen the new Emirates Online content already as it was heavily shared on Social Media? The idea is very simple: Feature the airline with spectacular views and an even more spectacular stunt. Reminded me a bit of „The Epic Split“ of Jean-Claude Van Damme for Volvo Trucks – but anyhow, still distinctive and very compelling: Within a week this video gained not only more than 14 million clicks but also a lot of admiration and excitement in a very positive sense. An overall best staging of the brand, simply stunning.
Another Experiential of Emirates gained quite some attention, too. Background is that they just became the main sponsor of S.L. Benefica in Portugal. Although the link between an airline/flying and football is not too obvious, Emirates nailed it. Smart! Am sure they gained lots of sympathy points here, too...
More serious is a topic of the English police. Objective was to make people aware of the law surrounding sexual violence, which clearly places the emphasis on getting consent - not to assume it is received. Quite a challenge as it requires also a lot of sensitivity. The creatives have solved it brilliantly by having chosen an unexpected analogy. From my pov rather unusual in this context but very convincing – what do you think?
It is very interesting to see how many brands understood that reaching the consumer’s hearts is far more than just doing a TV or print ad. The next example is from Shiseido whom I remember being more like the classical advertisers. All the more I like the chosen example. The insight is probably not the most distinctive one but solved in an engaging way with a very surprising end. See for yourself!
Didn’t I mention last month that my feeling is that currently the usage of children in advertising has significantly increased? There is not one month without some striking examples. For me it feels like a trend, maybe it has been always like that, not sure? But it seems like a guarantee for entertaining content. It surely is - as the next example of Mentos proves.
The next example is for my Advertising friends:
If McDonalds advertised like Apple.. Do I need to say more? I laughed to tears – and still can’t get over the actor being so
Did you ever do a pitch? And were tempted to ask the agencies to do it for free? I hope you do pay for pitches! (Am happy to consult you here!) Watch the next example of a Canadian agency (Zulu Alpha Kilo), which wants to raise awareness that agencies should say no to those kinds of requests.
Simple idea, quite obvious – but not less convincing..
So, taadaa - as already announced in the beginning – the Xmas season already started.
To bring you into the mood I start with the John Lewis ad. Every year expected with excitement. Every year not a disappointment. Great music. A classic. Nothing to add!
Last but not least another Xmas example: Currys PC World made some fun Online content how to deal with presents which do not exactly hit what you really craved for…. Of course, you could now argue that Xmas shouldn’t be about presents only etc.etc. – all true. But from the perspective of Currys PC World it is a fun insight and entertaining to watch. And isn’t that a plus already?
Thanks for staying with me, more again next month...