this month’s edition of my „10 Minutes of Creativity“ offers again plenty to think and laugh about. Hope you will be inspired by it!
I start with something fun. It is an app and it left me in giggles due to its weirdness. Still it is close to today’s trends and definitely speaks to a target group which is most likely not the most obvious but for sure includes many buyers, too. The brand gains sympathy and coolness points – a case that I like!
Not less weird is the insight of a Danish travel company. However, thumbs up as it is clearly memorable, plays with true facts and turned this Danish social topic into a buying reason. Clever and for sure something to talk about…
This past month H&M was quite big in the advertising news.
Who would have thought that two seconds in their latest commercial would have generated so much PR? What did they do? They were showing a young Muslima wearing a Hijab. It is as simple as that – and H&M totally hit a nerve. It seems so present everywhere but obviously not in advertising – a brilliant marketing move, well done H&M!
The second heavily shared example of H&M was the following content announcing the new collection of David Beckham for H&M. Just hilarious. Again a proof that long formats (we are talking of nearly 7 minutes here!) are not pushing off their viewers if entertaining. Big fun to watch!
The Tourism Authority of Thailand did something completely different. Very creative and a cool example that it pays off to think beyond mandatories and common advertising forms.. Do it, too!
Are you a difficult client? Probably something you would not admit in public. Totally understandable – but when you work in an agency it seems to familiar. Not new and therefore not really distinctive but still fun to watch!
The North American Effie organization did some spots as a reminder to hand in the Effie cases into the competition. Too funny and sooo true. Great insight - Advertising is like politics and football – everybody has a say…
What is it in the moment with all that advertising using children? It reflects our current culture of putting our children into the centre of attention; I think that changed significantly compared to my childhood. But the usage in advertising works very well – I think a lot of the examples here are just brilliant..
Anyhow, quite recent is an example of Mercedes. Also here a quite compelling insight – and a benefit which couldn’t be demonstrated in a better way:
I have mixed feelings with the following example. For me it comes across more like a me-too, have seen-it-before. Tone-of-voice is like Dove – and quite similar is the insight for the Always case “like a girl”. But why not? The consumer out there is not so familiar with all the advertising cases out there and the use of the insight and the brand’s product promise is definitely great…
Last but not least – a brilliant idea from Google! Want to know what your future will look like? Try it out – aha-effect guaranteed! I think it is brill!
If this reminds you of your plans for 2016 and you need support on the development of great cases for your brand, too – you can reach me under email@example.com . More than happy to team-up with you.
Enjoy the first days of autumn,