Hello to everyone,
here they are, my “10 Mins of Creativity” for this month.
By now you probably have realized that I am often triggered by the examples where simplicity is key – if it is a great insight or how it is made or just the idea that can be told in one sentence. I would wish that the advertisers of the world would keep that in mind more often. Surprisingly they don’t – although it would be so simple..
A nice fit to my last „10 Mins“ is the following app of a Scandinavian insurance company. If those little things can help to decrease the number of accidents, I strongly vote for more ideas like that!
Kids are often great testimonials – even more convincing when the product suits the adult taste much better. Nice insight, simple story..
I would not have expected the following content from Listerine. Somehow I have a different brand picture in my mind and it feels a bit forced. BUT I have to point out that it is for sure very touching. Also the insight is in line with the brand’s core benefit. However, my impression is that it is a kind of trend in the moment to come up with stories like this and its unique- and distinctiveness fades away a bit. But as long as the consumer does not see it this way (which is very likely as the general consumer is not an advertising expert) the job is absolutely fulfilled and will for sure find its fans.
The next example made me laugh big time. So silly but not overdone: The pictures, the drama, the music make it a round example – and proves (again!) that there are far more creative ways to advertise than just super-in the benefit with nice little demos..
Ah, sometimes it is so easy. Actually not a big idea at all. But useful! And therefore so convincing.
In many countries advertising for alcohol faces a lot of different regulations. Probably the frustration of the creatives about those mandatories led to that idea. Although so obvious quite genius and I can’t recall any other brand having been so brave. It totally paid off!
And again kids: The next example is also a brave one. And also genius to underline the brand’s positioning. It made me laugh and it is clearly memorable. Well done!
I like the next example, as it is silly and entertaining but in its details still so true to the brand. Am sure the consumer take-out will also be that the brand understands the conumer’s needs and is very innovative, too. What more can you ask for?
Sorry, as always longer than 10 minutes - but hope you enjoyed those “10 Mins” anyway. Am open for questions, remarks or discussion!
You can reach me under firstname.lastname@example.org.
Have a great weekend,