another month passed by - another month full of creativity I don't want to deprive you of..
Here you go!
Safety while driving is for sure not a new topic. As the mobile phone is the most dangerous distraction while driving, there are many of those „Don’t text and drive“ campaigns..
Interesting is how different the brands play with it.
The first example is from Toyota. As a car brand, driving safety is, of course, a matter of particular interest. A very creative play on how to use tools we have at hand – or would you have combined Siri with radio advertising? Nice!
The next example is around the same topic – now the sender is not a car brand but a telephone supplier itself. This online content from AT&T gave me serious goosebumps.
It is storytelling at its absolute best, totally engaging (despite its length!) and a real statement. It reminds you of your responsibility and even if it is AT&T who want to sell their telephones and mobile services to you they do not shy away to put a critical light on it.
Far more light-hearted is a TVC from Smart which made me giggle immediately when it launched in Germany two months ago.. Clever insight which is totally fitting Smart’s positioning and a very simple idea – all ticks in the boxes!
The Gender equality discussion is an on-going topic worldwide – when it reaches advertising it only proves how much it matters. Not without reason Cannes introduced the „Glass Lion“ and this year we have seen great awarded campaigns, some of them I shared with you last month.
So, not surprising that with ANZ now a bank tries to possess this territory. Next to their Online commercial ANZ is launching under #equalfuture a range of initiatives to inspire, educate and assist women and is encouraging other organisations to explore what they can do to help build an equal future. Btw: The Karate girl featured in the end is quite famous and reached a lot awareness in the past year – being just 7 years old and having the black belt already..
From my pov a round concept, hitting a nerve – and still fitting under the brands roof. More of this, please!
Online content now has such a dominant role and so many possibilities, it is amazing. Although there is lots which bores me, some clearly stand out.
The next example struck me – in its simplicity by using a theatre performance by one actor only as a creative device, very convincing and attention grabbing. It is hard to get it out of your mind!
The heat is on, the heat is ooo-on.. Clever when you use the heat to your advantage and give the consumers an experience they love to tell and share..
Mc Donalds did so in Amsterdam – not a breakthrough idea but nice anyway!
Kitkat got launched in Columbia – so far so good – more interesting is the fact how they tried to make their brand point of „Having a break“. Not equipped with big money the brand needed something attention getting to make people talk about. From my pov not really new or distinctive, I have the feeling I have seen something similiar before – anyway a nice example to share as it is a nice use of media and existing content.
The next example is based on a clever insight and just catches the viewers attention from a completely different angle. Very convincing and differentiating.
That was it for this month!
Share if you like - am open for projects, happy to get in touch...
Have a great weekend,
P.S: If you got more time – there is a nice interactive example of Cornetto Icecream – nicely done storytelling – and engaging content!