start your week with some fresh inspiration – again great examples of content around the globe.
Enjoy & pls do share if you like it!
Still tired? Yawning? A simple out-of-home idea brought the attention to a coffee brand. The only negative is maybe that its benefit is for the whole category and does not necessarily make you remind Café Pele. Anyhow, the creative stood out!
Yeah, the warmer days are finally here – but the sun leaves it marks when not watched carefully. Instead of advertising its sun cream by happy-go-lucky-sunny pictures Nivea chooses the contrary and demonstrates what can happen when you do not use sun cream. Quite impressive for the kids to understand the importance of sun cream.
The next example is also from Nivea and you might argue that it is quite striking as well. I am not convinced at all, it is the least place I want to see advertising and it had a very negative impact on me. Not to talk about the fact that when you read it – it is too late anyway! What do you think of it?
The next example made me laugh – a sympathic move of 25hours hotels to bring your attention to the real things that count. But of course not very visible and it will probably seep away without being seen or experienced often..
It is still quite unusual when a big brand replaces its name with another brands name.
But Google repeated its cooperation with Nestlé (for those who remember: In 2013 Google named its mobile operating system Android KitKat. At the time, "Android KitKat" appeared on 50 million KitKat wrappers around the globe.). An interesting and brave attempt for a new way of content – but if you do not try you can not learn..
An unusual way to promote the benefit of their ACC (Adaptive Cruise Control) was used by VW in just using posters. Yes, posters! Simplest demonstration – in a clever way, however still easy to get.. I like!
Last but not least: Let’s take an extra second for Coca-Cola’s latest campaign.
Happiness in a different way than usually – but not less striking. Reminded me a bit of some of the Dove Online campaigns. Beautiful made content!
Apologies if it took you more than 10 mins, it surely did but I hope, well invested time for you.. If you want to explore a bit more just go to the PS in the bottom, there are some other cool examples, too.
Enjoy the week, 'til next month!
P.S: A new safetey video of Delta Airline left me with giggles – a classic!
Again VW: In Brasil the brand used a very engaging way to promote their benefit of custom-made-trucks. Surprise, surprise: Custom-made-stories - which keep their audience involved... Just try it yourself, quite funny!
And the very last example is a small idea - but big in its conviction:
WWF used quite a charming way of bringing the attention to endangered animals. Great insight, too! Cleverly hitting the nerve of our mobile texting&tweeting generation..