it took me a while – but here they are again:
My „Ten Minutes of Creativity!“
Most likely it will take you a bit more than 10 minutes – but will give you a flavour of the creativity around the globe no matter what medium.
Nicely made content. Well shared on social networks and with mostly very positive comments. I had some friends who moaned it was forced, made in a bad stlye and then Knorr, hello? I have to admit I liked the story and thought it was very credible. I also liked the fact that the product isn’t forced into the story and yes, I was touched and not bored a second, although the video is nearly 3 minutes long. No matter if you use Knorr or not, the insight is absolutely right and for sure gets the target group’s attention.
A classic from last year – run again at the Superbowl this year. I love love love the ad – such a fantastic insight. So strong and makes you think big time. Over 58 million clicks, wow!
Their follow-up just focussed on the positives and nailed it, too. It proves that even a delicate topic like female care has no creative limits. Am sure that the image factors of the brand „Always“ increased significantly – and hopefully its sales, too!
Just a TV ad – but great storytelling and a good laugh. Again it proves that the right insight has a striking effect!
Just a nice example how to use actual news for its own purposes. Cheeky like Oreo - makes you smile...
Amazon used 31st of March for an announcement of a new tool of theirs. A clever move as it generated a lot of buzz on Social Media as most oft he people thought it was an early April’s fool and discussed if this button really exists – and how great it would be if it would. Believe it or not - it does! This was perceived as super innovative and genius.
Great use of a special date – as this generated far more interaction as it would have probably done on a normal date in April.
More next month!
All the best,